Daihatsu is the oldest Japanese car manufacturer and is known for its range of smaller cars and off-road vehicles. Formed in 1907 as Hatsudoki Seizo Co., Ltd, it was then renamed in 1951 as Daihatsu Motor Co., Ltd. Its company mission is to “create small cars that are loved by people the world over”.
Daihatsu pride themselves on creating innovative vehicles that embrace technology. Their cars have a focus on fuel efficiency and affordable pricing. They are also dedicated to producing electric vehicles and a sustainable automotive society.
Daihatsu supplied to the Australian market for over 40 years, but in 2006 the company ended its Australian operations. They still supply cars under different badges to various automakers and work closely with Toyota.
